BUS
362 Entire Course (Introduction to Entrepreneurship)
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Description:
Entrepreneurial Motivation and
Rewards. Discuss the motivators/rewards
that encourage individuals to begin entrepreneurial careers. What problems might
be anticipated if an entrepreneur were to become obsessed with one of these
rewards – for example, if he or she had an excessive desire for independence?
Respond to at least two of your classmates.
Focus Strategy. Provide an example of an entrepreneurial venture in your
community that has successfully implemented a focus strategy to maintain a
competitive advantage in the marketplace. Describe how you believe the venture
protects its market from competition. Respond to at least two of your classmates.
Business Plan. Having taken an Ashford course on entrepreneurship, you
have been asked by a friend to offer practical advice on writing a business
plan. What advice would you give your friend? Identify five key points you
would insist be included in a business plan. Respond to two of your classmates
Venture Selection. You have always wanted to be your own boss and have your
own business. What kind of business venture would you choose – start a new
business, buy a franchise, or buy an existing business? Discuss why you have
made your choice. Identify three advantages to your choice and three pitfalls
you may encounter? Respond to two of your classmates.
Identification of Business
Opportunity Project. Submit a one page overview of your
Business Opportunity Project to include the business idea (new, franchise,
operating business) and a list of references to use.
Market Analysis. Why do you think entrepreneurs tend to overestimate market
potential? What three steps or techniques would you recommend a new
entrepreneur take so that market overestimation doesn’t occur? Respond to two
of your classmates.
Cost and Demand. Think of a product or service. Discuss the role of cost
and demand factors that should be considered when pricing that product or
service. Respond to two of your classmates
WindVest. Read Case 4: WindVest Motorcycle Products: Down the Windy
Road in your text on page 666. In a 2-3 page paper (excluding title and
reference pages), provide an overview of the company and its product. Identify
three recommendations to improve the domestic marketing strategy for WindVest’s
sales. Support your recommendations with a rationale that would indicate a
competitive advantage for the company as a result of implementing your
recommendations. Use APA formatting.
Cash Management. Identify three creative kinds of business
relationships/financing arrangements that can be used to help manage cash in a
small firm. Why are they viable options? Respond to two of your classmates.
Financing. If a new venture had its choice between long-term debt and
equity financing, which would you recommend? Why? Respond to two of your
classmates.
E-Commerce. Identify four factors a consumer might give for not using
an online business. What actions might an entrepreneur take to overcome those
factors? Respond to two of your classmates.
Business Location. What are the key attributes of a good business location?
Which of these would probably be important for a retail location in gaining a
competitive advantage? Why? Respond to two of your classmates.
Focus of the Business Opportunity
Project
Select any new business idea;
compile a preliminary assessment of the business opportunity and an outline of
an abbreviated business plan. The 8-10 page project paper (excluding title and
reference pages) must follow APA requirements and use five professional
resources in addition to the textbook. The following details are to be included
in your plan:
1. OVERVIEW
a. Business idea
b. Business type (new business,
franchise, operating business)
c. Core competency proposed for
achieving competitive advantage
2. MANAGEMENT SECTION
a. The legal structure of your
business
b. Owners and key members of
management team
c. The staffing structure with key
positions identified
3. MARKETING SECTION
a. An analysis of the environment,
identifying major opportunities (and threats) that support the start up.
b. Description and analysis of
target market segments and positioning strategy
c. Design of communication and
promotional strategies
4. FINANCIAL SECTION
a. Financial requirements for start
up or purchases
b. Sources of financing
c. Budget projections for one year
Writing the Business Opportunity
Project
The Project:
1. Must be eight to ten
double-spaced pages in length, and formatted according to APA style as outlined
in the Ashford Writing Center.
2. Must include a title page with
the following:
a. Title of paper
b. Student’s name
c. Course name and number
d. Instructor’s name
e. Date submitted
3. Must begin with an introductory
paragraph that has a succinct thesis statement.
4. Must address the topic of the
paper with critical thought.
5. Must end with a conclusion that
reaffirms your thesis.
6. Must use at least five
scholarly sources, including a minimum of two from the Ashford Online Library.
7. Must document all sources in APA
style, as outlined in the Ashford Writing Center.
8. Must include a separate reference
page, formatted according to APA style as outlined in the Ashford Writing
Center.
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