BUS
642 Entire Course ASHFORD
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BUS 642 Week 1 DQ 1 Scientific
Thinking
Develop a hypothesis for a problem
at a local business (for example: high employee turnover). Determine if your
hypothesis has adequacy for its purpose, is testable and better than its
rivals. Then, use the Checklist for Developing a Strong Hypothesis on page 64
as it relates to your hypothesis. Discuss your results. Respond to at least two
of your fellow students’ postings.
BUS 642 Week 1 DQ 2 Making Research
Decisions
Based on the analysis of the last
six months’ sales, your boss notices that sales of beef products are declining
in your chain’s restaurants. As beef entrée sales decline, so do profits.
Fearing beef sales have declined due to several newspaper stories reporting E.coli
contamination discovered at area grocery stores, he suggests a survey of area
restaurants to see if the situation is pervasive (page 94, number 5).a. What do
you think of this research suggestion?b. How, if at all, could you improve on
your boss’s formulation of the research question?
BUS 642 Week 1 Exercises
Complete the following exercises:a.
Complete Discussion Questions 1, 2, and 5 on page 22.b. Complete Making
Research Decisions Question 6, page 76.
BUS 642 Week 2 DQ 1 Ethics in
Business Research
Read the interview with Elizabeth
Buchanan on virtual research ethics [Readings in virtual research: Issues and
controversies. (2004, January-June). Information Technology Newsletter,
15(1), 22-25.]. You can find this article through the Ashford Online Library.
Write a summary of this interview and add your thoughts on how this affects the
business research process. Respond to at least two of your fellow students’
postings.
BUS 642 Week 2 DQ 2 Design of
Research
Read Snapshot: Tracking Search
Patterns on page 37. Find more details of this study since the text’s Snapshot
was printed and discuss the study including any updates. Respond to at
least two of your fellow students’ postings.
BUS 642 Week 2 Exercises
Complete the following exercises:In your text book § Complete Making Research Decisions 1,
page 50§ In text answer Terms in Review, 1-5, page 155§ Complete
Making Research Decisions, 7, page 388
BUS 642 Week 3 DQ 1 Measurement
Scales
Contemplate Snapshot: Measuring
Respect on page 301 of your text. Discuss the information presented and the
critical measures taken in order to validate the relevance of respect in
business practice. Respond to at least two of your fellow students’ postings.
BUS 642 Week 3 DQ 2 Clarifying the
Research Questions
Read Close-Up, pages 118-121.
Discuss your answers to the Research questions on page 120. Respond to at least
two of your fellow students’ postings.
BUS 642 Week 3 Exercises
Complete the following exercises:In your text book § Complete Making Research Decisions, 5, page 315.§ Complete Terms in Review, 1-
3, page 123.On companion website § Read the case study, State Farm:
Dangerous Intersections. Answer questions 1 through 5. (This case can be
downloaded from the textbook website, http://highered.mcgraw-hill.com/sites/0073373702/student_view0/cases.html)
BUS 642 Week 4 DQ 1 Survey Methods
Discuss the following questions then
respond to at least two of your fellow students’ postings.a. Discuss the
advantages and disadvantages of face-to-face interviewing. What is necessary
for the success of this method?b. Discuss the advantages and
disadvantages of telephone interviewing. What is necessary for the success of
this method?c. How do these survey methods compare?
BUS 642 Week 4 DQ 2 Observational
Studies
Read and discuss Bringing
Research to Life on page 187 of your text. Develop investigative questions
that could have been used to guide Jason and Sara’s mechanical observation
study. Respond to at least two of your fellow students’ postings.
BUS 642 Week 4 Exercises
Complete the following exercises:In
text book § Complete Terms in Review, 1-4, on page 204.On
companion website § Read Case Study: Ramada Demonstrates its Personal Best.
Answer questions 1-3 (This case can be downloaded from the textbook web site, http://highered.mcgraw-hill.com/sites/0073373702/student_view0/cases.html
BUS 642 Week 5 DQ 1 Data Preparation
and Description
Poll a small sample of class
members, work associates, or friends and ask them to answer the following in a
paragraph or two: “What are your career aspirations for the next five years?”
Use one of the four basic units of content analysis to analyze their responses.
Describe your findings as frequencies for the unit of analysis selected.
Respond to at least two of your fellow students’ postings.
BUS 642 Week 5 Exercises
Complete the following exercises:In
text book § Complete Making Research Decisions 2, page 450§ Complete
From Concept to Practice 7, page 450On companion website § Read
Case Study: Inquiring Minds Want to Know- NOW. Answer questions 1-9 (This case
can be downloaded from the text book web site, http://highered.mcgraw-hill.com/sites/0073373702/student_view0/cases.html)
BUS 642 Week 6 DQ 1 Measures of
Association
Answer Making Research Decisions 5
on page 524 of your text. Respond to at least two of your fellow students’
postings
BUS 642 Week 6 DQ 2 Presenting Results
Conduct a search of websites that
provide Internet presentations. Select one and critique its content, visuals,
and the presenter’s skills. Make sure to include the URL in your Discussion
Forum. Respond to at least two of your fellow students’ postings.
BUS 642 Week 6 Final Project
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